Sarath M Kumar

UI/UX Designer
Bengaluru, IN.

About

Highly innovative UI/UX Designer with 4 years of experience specializing in fintech and AI products, dedicated to crafting clean, user-friendly, and human-centered digital experiences. Proven ability to enhance product interaction through expertise in Figma, design systems, user flows, and comprehensive research methodologies. Consistently delivers practical, high-impact solutions that drive user satisfaction and business growth.

Work

Featurely AI
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UI UX Designer

Bengaluru, Karnataka, India

Summary

Currently designing intuitive UI/UX solutions for Featurely AI, a US-based startup, to power user research through predictive technology and synthetic user interactions.

Highlights

Pioneered the design and development of a comprehensive AI-powered user research dashboard, integrating advanced tools such as Usability Test, Content Review, JTBD, Design Review, A/B Test, and a synthetic user chat feature.

Spearheaded the design of Featurely AI's primary website, establishing a robust digital presence vital for successful product launch and market penetration.

Streamlined core application workflows, enhancing research setup efficiency and intuitiveness for clients, optimizing the user experience for complex AI-driven tools.

Datman
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UI UX Designer

Bengaluru, Karnataka, India

Summary

Led UI/UX initiatives for Datman, a UK-based fintech company operating across 8 countries, significantly enhancing user security, usability, and payment experiences.

Highlights

Spearheaded the design and successful launch of the 'We Are on a Call' feature, significantly reducing fraud and enhancing user account security by enabling official call verification.

Executed a comprehensive redesign of the mobile app and web dashboard, developing over 600+ new screens that dramatically improved usability, streamlined user flows, and ensured consistent UI across diverse platforms.

Designed and integrated a new, optimized checkout flow for global payment providers (GPay, Apple Pay) and local wallets across the UK, USA, and Australia, expanding payment options and market reach.

Implemented advanced payment features including saved/pinned cards and one-click checkout, boosting transaction speed, user trust, and overall payment usability.

Led cross-functional design improvements, collaborating closely with product management, developers, and support teams to drive product innovation and user experience enhancements.

Conducted extensive user research and feedback analysis, directly contributing to a remarkable 30% increase in customer satisfaction and a 20% reduction in churn rates.

Freelance UI/UX Designer
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Freelance UI/UX Designer

Remote, US

Summary

Operated as a Freelance UI/UX Designer, delivering end-to-end design solutions for diverse startups and clients across various domains, including multiple AI-driven products.

Highlights

Executed numerous live UI/UX projects for a diverse portfolio of startups and clients, spanning mobile applications, web dashboards, and websites across various industries.

Delivered comprehensive, user-centric UI/UX solutions from initial wireframing and user flow design through high-fidelity prototyping and final interface development.

Successfully launched and supported notable applications and platforms including Zocter, Oohy, Drvehicle, Politik Connect, 99Product Solutions, and several AI-driven products, showcasing versatility and adaptability.

OmniPay
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Designer (Intern)

Bengaluru, Karnataka, India

Summary

Contributed as a Designer Intern at OmniPay, a UK-based company, focusing on visual content, brand development, and UI contributions that led to a full-time transition.

Highlights

Developed engaging visual content and social creatives as a Design Intern, supporting marketing initiatives and brand presence.

Established comprehensive brand guidelines and designed impactful brochures and ad campaigns, ensuring visual consistency across all communications.

Contributed significantly to product UI development, demonstrating consistent quality that led to a promotion to full-time designer and subsequent transition to Datman, the parent company.

Education

Google

Career Certificate

UX Design

Interaction Design Foundation

Certification

Human-Computer Interaction

Koshy's Animation & Media School
Bengaluru, Karnataka, India

Diploma

VFX & 3D Animation

V.N.S College of Arts & Science
Konni, Kerala, India

B.Com

Computer Applications

Awards

Top-tier 2D Designer

Awarded By

KAMS Event

Awarded for outstanding skills and creativity in 2D design.

Best Magazine Designer

Awarded By

KAMS Event

Recognized for exceptional design work in magazine layout and visual presentation.

Skills

Design Tools

Figma, Adobe XD, Photoshop, Illustrator, Sketch, After Effects, Procreate, Blender 3D, Cinema 4D, Spline 3D, Webflow, V0, Lovable, Framer, HTML, CSS.

Design Methodologies & Principles

UI/UX Design, Interaction Design, Wireframing, Prototyping, Visual Design, Mobile App Design, Design Systems, User Research, Motion Design, A/B Testing, Trend Analysis, Design Sprints, User-Centered Design, Problem Solving, Design Thinking, Persona Creation, Information Architecture.